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The Impact of Green Marketing Mix on Brand Image of Unilever Indonesia.

• Authors : Suyoto, Yohanes Totok¹; Pitaloka, Endang¹ ; Febriyanti, Agatha¹

Subjects: *BRAND image; *CONCEPTUAL models; *GREEN marketingUNILEVER Group (Company)

• Source: KnE Social Sciences. 7/18/2023, p65-76. 12p.

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Using Marketing Mix and Brand Image As Marketing Strategy for Islamic Educational Institutions.

• Authors : Abadi, Nur Holis¹; Hidayatulloh, Hidayatulloh²

Subjects: *BRAND image; *MARKETING strategy; *BRANDING (Marketing)

• Source: KnE Social Sciences. 6/20/2022, p339-349. 11p.

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In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers' Trust in Brands to Marketing-Mix Activities.

• Authors : Rajavi, Koushyar (AUTHOR) ; Kushwaha, Tarun (AUTHOR); Steenkamp, Jan-Benedict E M (AUTHOR)

Subjects: *BRANDING (Marketing); *BRAND name products; *CONSUMER attitudes

• Source: Journal of Consumer Research. Dec2019, Vol. 46 Issue 4, p651-670. 20p. 2 Diagrams, 5 Charts, 3 Graphs.

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The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image.

• Authors : Permatasari, Ratih Devita¹; Rohman, Fatchur²; Prabandari, Sri Palupi³

Subjects: *BRANDING (Marketing); *SALES promotion; *REDEMPTION (Law)

• Source: International Journal of Research in Business & Social Science. Dec2022, Vol. 11 Issue 9, p67-76. 10p.

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MARKETING STRATEGY IN BUILDING BRAND IMAGE AND STRENGTHENING THE FOUNDATION OF SHARIA BANK.

• Authors : Srisusilawati, Popon; Wijayanti, Intan Manggala; Yaqin, Habibi

Subjects: MARKETING strategy; BRAND image; BRANDING (Marketing)

• Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 5, p1-19, 19p

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NEGATIVE EFFECTS OF BRAND FAMILIARITY AND BRAND RELEVANCE ON EFFECTIVENESS OF VIRAL ADVERTISEMENTS.

• Authors : JIN-SONG HUANG¹ ; LIUNING ZHOU²

• Source: Social Behavior & Personality: an international journal. 2016, Vol. 44 Issue 7, p1151-1162. 12p.

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The Role of Marketing in Local Food Networks.

• Authors : Haugum, Margrete¹ ; Grande, Jorunn²

Subjects: *LOCAL foods; *MARKETING; *SALES

• Source: International Journal on Food System Dynamics. 2017, Vol. 8 Issue 1, p1-13. 13p.

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Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers.

• Authors : Lemon, Katherine N.¹ ; Nowlis, Stephen M.²

Subjects: *BRANDING (Marketing); *BRAND name products; *PRODUCT advertising

• Source: Journal of Marketing Research (JMR). May2002, Vol. 39 Issue 2, p171-185. 15p. 7 Charts.

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Ambient Communication: HOW TO ENGAGE CONSUMERS IN URBAN TOUCH-POINTS.

• Authors : Gambetti, Rossella C.¹

Subjects: *OUTDOOR advertising; *BRANDING (Marketing); *MARKETING mix

• Source: California Management Review. Spring2010, Vol. 52 Issue 3, p34-51. 18p. 2 Diagrams.

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Analysis of Retailer Advertising Behavior.

• Authors : Massy, William F.¹; Frank, Ronald E.²

Subjects: *NEWSPAPER advertising; *BRANDING (Marketing); *SALES promotion

• Source: Journal of Marketing Research (JMR). Nov66, Vol. 3 Issue 4, p378-383. 6p. 3 Charts.

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